Major beverage manufacturers will increase the price of fruit juices from May due mainly to a rise in the price of oranges in the international market caused by a boom in demand for bioethanol that has prompted many orange farmers to switch to sugarcane.
Sugarcane is a raw material for bioethanol, which is an alternative auto fuel to gasoline.
The rise in the price of oranges is having a knock-on effect on the price of other juices, such as apple and grapefruit, according to industry sources, causing industry concern over sales.
According to the Japan Fruit Juice Association, switching from orange to sugarcane cultivation has been promoted in Brazil, which accounts for about 60 percent of global orange juice output, leading to a worldwide decline in orange production.
Actually, some stores already raised the prices of these products before May. Now I see why these days I can’t get the 100% fruit juices at the same prices as before.
